you are your own brand

Why is personal branding so powerful?

Nowadays, there’s no success for someone who hasn’t built a strong personal branding.

Why is personal branding so powerful?

Personal branding is the way you project and promote yourself out in the world.

It’s an ongoing process of establishing your public persona in the eye of your target audience. It should reflect the unique combination of skills, experience and personality that differentiate you from the competition and elevates your profile in order to attract your niche.

Therefore, it involves conveying carefully and accurately your values, beliefs, goals, and purpose both with verbal and NON-verbal communication. 

According to Alysa Rushton, inspirational speaker and coach, your values, behaviours and even appearance are a representation of your brand at all times. When you are congruent with your brand, business soars. But if you behave in a way that is inconsistent with what your brand claims, customers flee.

Since the beginning of my career, I have always believed that the way you express yourself through what you wear is as important as the look of your website, the credential on your CV and even, the tone of your voice.

Your presence as much as your communication, and your credentials are part of your job too and it matters more than many can think, as it determines how quickly someone can trust you and your company.

Therefore, being consistent among all elements of your branding without leaving any part to the case or to the last minute decision it’ll transmit value, professionalism and trustworthiness. Now more than ever, in order to be successful a business cannot afford to not ensure trust and build credibility to his audience.

I strongly believe that in order to reach your full potential, you must not only represent your business but should strive to become the full embodiment of your personal and company brand.

This is why when I work with my clients either for the launch of their new brand identity and their overall image, I make sure to achieve with them a genuine and sustainable representation of who they are, what they stand for and how they would like to be perceived.

Sometimes we forget how much an outfit can not only make you feel much more powerful but also, inspire and positively impact others.

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Lucia made my shopping in London a real pleasure and much more! Being an Italian give her an inherited sense of beauty and harmony, but not only this. Lucia has a temper that makes you enjoy the process, it becomes a real creative work and you enjoy it (even if you hate shopping). She broaden my horizons and approaches to my image, which I would never have dared to do myself-and always worked! I love wearing the clothes I bought with her and love myself in them.
NI, Head of Diversified Sectors Coverage, RBS
I've worked with Lucia for over 10 years and her fashion knowledge, personal service and attention to detail makes her an outstanding stylist. She also brings her own very clever "eye" so always keeps your wardrobe contemporary whilst stylish and effortlessly chic!
SF, Director - Communications; Non-executive; Trustee at Historic Royal Palaces
Lucia has completely changed not just my 'look' but the way I think about clothes. She has given me the confidence to wear shapes and colours I would never have dreamt of wearing before, and with a completely new attitude.
CL, Partner at Partnership Headhunting
Working with Lucia has been a fantastic experience. My wardrobe is now more streamline, manageable and makes business travel so easy. Lucia's hand selected pieces are also the most lovely conversation starters - quite amazing the compliments you get! We all know that people notice what you wear and so getting professional help in ensuring you are the best you can be, it makes total sense - I just wish I had done this earlier in my career!
NB, Managing Director in Financial Services
I needed to find two outfits for a very special evening birthday occasion and for a daytime Royal visit. Both very different requirements! Lucia assessed my needs, did her research and I simply had to choose from the outfits she had selected. On both occasions I bought the first thing I tried on and felt amazing!
LW, CEO and Trustee at Historic Royal Palaces